The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed



The following is excerpted from “The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed.” Copyright © 2019 by Alberto Savoia. Reprinted with permission from HarperOne, an imprint of HarperCollinsPublishers. The Fake Door Pretotype The name for the Fake Door pretotype comes to us courtesy of Jess Lee, who at...

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